ISCE Library American Society for Cybernetics
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  • Authenticity: What Consumers Really Want
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Authenticity: What Consumers Really Want

James H. Gilmore; Pine II; B. Joseph
ISBN:
1591391458
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'From Starbucks to the Geek Squad, from Venice to The Venetian, Authenticity examines how successful enterprises identify themselves with their customers' self-images and desires.'--BOOK JACKET.

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